Your Expert can – Advise, Coach or Do – You decide
All services are available as coaching of existing staff, and or directly performing the Marketing Tasks on behalf of your business – whatever will give you the best long term growth in your eventual sales and profitability.
Strategy – Ducks in a row
- Brand Strategy – Creation, Identity and Development
- Product/Services – Do they fit the customers’ needs perfectly
- Customer Journey – what steps are required to convert a customer
- Generating Leads – Segmentation, Marketing Channels, Marketing Funnel and Journey
- Sales Process – What is the ideal process to dove tail to your marketing
Planning – Where and how to employ our ducks
- Test Budgets and Core budgets (on successful test outcome)
- Hierarchy of channels – Lowest hanging Fruit first
- Brand Building Blocks and Tone of Voice
- AB testing and test plans
- Outbound & Inbound – Push/Pull planning
- Partners, suppliers and Media Buy
- Agreed ROI for testing and core campaigns
- Sales process and resources aligned to marketing Plans
Execution of Plans
- Campaigns and content – Creation and refinement
- Test results, analysis and decisions on core activity
- Refinement of Strategy and Tactics
Review of results
- Analysis of results – winners and losers
- Sales and marketing alignment
- Brand Growth and Awareness
- ROI results
- Keep, Amend, Improve – strategy for next phase of marketing and sales
Marketing Process and Tools
- Marketing External Agency sourcing and management
- Marketing Software evaluation
- CRM evaluation
- On Line / Off Line Process development
- Sales and Marketing coordination and convergence
Marketing Team Development
- Marketing Team Training
- Marketing Team Evaluation
- Marketing Team Motivation
- Marketing Team Leadership
- Marketing Team Recruitment
Business Alignment to Sales and Marketing needs
- Review of alignment of products and services
- Review of alignment of business structure
- Review of alignment of supply chain
- Review of alignment of Key Staff
- Strategy development to improve alignment